Comm Mill Designs Card Campaign for Mortgage Master Inc.
As many of us know, strong person to person relationships are key to earning loyal customers. Mortgage Masters Inc. learned this long ago and is one of the reasons why they have become one of the best and most trusted mortgage providers in the world. Mortgage Master sees the value in marketing and providing all of their loan officers with branded but customizeable marketing support in order to their officers maintain a positive relationship with their professional database. The Communication Mill provided multiple card designs for every occassion ranging from Thank You and Anniversary Cards all the way up to Labor Day & holiday cards. More than pretty cards though, this campaign revealed new uses of technology that elimated waste and saved money.
These cards are completely customized and have been endorsed by the Mortgage Master brand. The templates however, are set up for variable content printing which will ultimately allow each loan consultant the ability to put in customized messages, unique contact information and executive portait as desired. This is all accessible through a non public web portal. Printing is done on a digital offset press using soy based inks which allows for a much lower minimum quantity to be ordered at a given time and is much more environmentally concious. This technological foresite and planning eliminated hours of previously needed pre-press time, makes less of an environmental impact and has ultimately saved Mortgage Master Inc thousands of dollars.
